Warm, welcoming and a hell of a lot of fun – everything you never heard about Serbia is true. Exuding a feisty mix of elan and inat (national trait of rebellious defiance), this country doesn’t do ‘mild’: Belgrade rivals Berlin as a party destination, the northern town of Novi Sad hosts the epic Exit festival, and even its hospitality is emphatic – expect to be greeted with rakija (fruit brandy) and a hearty three-kiss hello.
While political correctness is about as commonplace as a nonsmoking bar, Serbia is nevertheless a cultural crucible: the art nouveau town of Subotica revels in its proximity to Hungary, bohemian Niš echoes to the clip-clop of Roma horse carts, and minaret-studded Novi Pazar nudges some of the most sacred sites in Serbian Orthodoxy. In the mountainous Kopaonik, Tara and Zlatibor regions, ancient traditions coexist with après-ski bling. Forget what you think you know: come and say zdravo (hello)…or better yet, živeli (cheers)!
So, welcome to Serbia!