Switzerland

SWITZERLAND

     Look beyond the chocolate, cuckoo clocks and yodeling – contemporary Switzerland, land of four languages, is all about once-in-a-lifetime journeys, heart-racing Alpine pursuits and urban culture.

Great Outdoors

     Switzerland's ravishing landscapes demand immediate action – grab boots, leap on board, toot bike bell and let spirits rip. Skiing and snowboarding in Graubünden, Bernese Oberland and Central Switzerland are winter choices. When pastures turn green, hiking and biking trails abound in glacier-encrusted mountain areas and lower down along lost valleys, glittering lake shores and pea-green vineyards. View the grandeur from a hot-air balloon or parachute, or afloat a white-water raft. Then there's those must-do-before-death moments like encountering Eiger's chiseled north face up close or reaching crevassed ice on Jungfraujoch. Most extraordinary of all, you don’t need to be a mountaineer to do it.

Urban Edge

       The perfect antidote to rural beauty is Switzerland's urban edge: capital Bern with its medieval old town and world-class modern art, deeply Germanic Basel and its bold architecture, chic Geneva astraddle Europe’s largest lake, party-loving Lausanne, tycoon magnet Zug and uber-cool Zürich with its riverside bars, reborn industrial west district and atypical street grit. Castles and craft beer, gigs and new-wave restaurants – you’ll find the lot in Swiss cities. And never has the urban been so close to the outdoors: within minutes you can reach nearby peaks, chill at waterfront bars with Alpine views, or enjoy invigorating swims in the Rhine, Aare and Limmat.

Alpine Tradition

        Variety is the spice of rural life in this rich, earthy land where Alpine tradition is rooted in the agricultural calendar and soaring mountains are a dime a dozen. Travels are mapped by villages with timber granaries built on stilts to keep the rats out and chalet farmsteads brightened with red geranium blossoms. Ancient markets, folkloric fairs, flag waving and alp-horn concerts engrave the passing of seasons in every soul. And then there's the food: a hearty and flavor some gastronomic celebration of gooey cheese desperate to be dipped in, along with velvety chocolate, autumnal game and air-dried meats.

Avant-Garde Culture

       Ever innovative, the Swiss have always embraced the new and the experimental. Capturing the zeitgeist up and down the country are cultural venues, attention-grabbing architecture and avant-garde galleries. Bern's wavy Zentrum Paul Klee bearing architect Renzo Piano’s hallmark, Basel's Frank Gehry–designed Vitra Design Museum and astounding Foundation Beyeler, Lugano's Mario Botta–splashed center and state-of-the-art MASI gallery, and Geneva's thought-provoking Musée d’Art Moderne et Contemporain in revamped 1950s factories are just the tip of the cultural iceberg. Even in back-of-beyond corners of the Alps you'll encounter unexpected nods to modern aesthetics, contemporary art, and fresh-faced design.

 

So, welcome to Switzerland!

PRAGUE CZECH REPUBLIC